Coming from a digital marketing background, social media was probably the easiest part of becoming a yoga teacher. Sanskrit and remembering my left from my right, on the other hand, was a bit more challenging.
Lucky for you, today, I am going to teach you the DOS and DONT’S of social media for a yoga teacher – namely, Instagram and Facebook – and share with you some accounts that are KILLING it online.
Not a yoga teacher? No worries, these are all concepts that can be applied to whatever industry you are in.
Social Media Marketing Tips For Yoga Teachers:
First, Lets Talk How To Market Yourself As A Yoga Teacher
Once you finish your 200 hour teacher training, you are thrown into a big ol’ ocean of healers and teachers vying for jobs at studios around the city. While you are certainly given the tools to teach a sequence, I’ve found that you are rarely equipped with the tools to market yourself, land teaching gigs, or develop a brand that doesn’t rely on studio income (which is…not a lot).
So how do you actually market yourself as a yoga teacher? How do you get yourself in front of the studio, the client, or the brand and make a living?
It may not be everyone’s favorite answer, but I’ll say it anyway. SOCIAL MEDIA.
Why Social Media is a Yoga Teacher’s Best Friend
I know, I know, it is the antithesis of yoga. It’s ego, it’s wrong, it feels too narcissistic…
But, does it though?
I GET IT. At first, promoting yourself and your talents (yes, you are TALENTED) can be uncomfortable. Fear of rejection, fear of what others will think… it’s all very real.
But, doesn’t yoga ask us to sit with fear? To sit with what is uncomfortable, shed light on it, and then let it go? To practice non-attachment?
So, maybe social media isn’t that bad after all.
With over 173 million people on Facebook who have expressed interest in or like Yoga-related pages (this data is pulled directly from Facebook Ads), your demographic is ON social media.
Whether you are looking for a corporate teaching gig or want to teach prenatal yoga, you will find these people on social media and they will find you. It’s a no-brainer at this point.
And if you don’t have social media? Well, what happens when a student takes your class and falls in love with your teaching?
What if they want to find all the other studios you teach at?
The playlist you made in class?
How will they do that without a way to find you online?
I think you get the point – but, social media is essential nowadays in aiding in the success of a yoga teacher.
So let’s break it down.
Facebook Do’s and Don’ts
Facebook is tricky, I’ll be the first to admit that. With Mark Zuckerberg recently announcing an algorithm update that puts a priority on personal pages over business pages, you may wonder what the point would be to create a business page – but stay with me here.
A Facebook Business page gives you the valuable opportunity of getting your message out to a larger audience than your current friends list utilizing VERY SPECIFIC targeting parameters so you can ensure you are reaching the right people.
For example, let’s say you want to host a weekend yoga retreat in your city, but you’re just starting out as a yoga teacher. Bulletin boards don’t cut it anymore – that’s just not where people are looking to find things to do.
Our culture is turning to the likes of Facebook for events and ways to connect with their community. By creating an ad, you can reach an audience that far surpasses the reach you’d be able to by word of mouth or a flyer up on a telephone pole.
So, without further ado, here are my Facebook Do’s and Don’ts for Yoga Teachers:
DO share when you are teaching every week
Use video or photography as a visual aid like below:
DO share breakthroughs you have in your practice or personal empowering stories
This gives your audience an opportunity to get to know you better and connect with you outside the studio
DO provide content that engages your audience and allows you to get to know them better
The fastest way to know someone is to ask questions about them, make them feel comfortable to open up!
DO provide resources for your audience that you love and swear by!
Make sure it’s something that you actually love and not just because you need to post (we’ll get into this shortly)
DON’T post personal photos that do not align with your brand
I.e. if you promote healthy living, maybe it’s not best to also post a drunk phot
DON’T post without including a link, photo or video
Your post just won’t get the same amount of reach (# of people) or engagement (likes, comments, or shares)
DON’T just post because you “have” to post
Everything you post should add value in some way – your audience sees thousands of messages and ads every day, what can you do differently?
DON’T post something just because you’re getting paid for it
Yes, brands are going to want to work with you, but saying yes to every brand that approaches you hurts your brand. We grew up in a culture of advertising and can smell bullshit from a mile away, make sure that if you are going to work with brands, it is a good fit for you AND your audience.
Instagram Do’s and Don’ts
Instagram is huge for yoga teachers. Whether your goal is to work with brands or build a product that you can sell internationally online (e-books, videos, courses), Instagram is a great tool for building your personal brand authority – and, as a yoga teacher, you are a personal brand.
So how do you succeed on Instagram?
Here are my favorite DO’s and DON’Ts for yoga teachers on Instagram:
DO spend time engaging with people on the app
Use hashtags to find your demographic
DO use hashtags that are relevant to you and the photo when you post
Here you can find the exact hashtags I use
DO post QUALITY content
Make sure your photos and videos are high quality with good lighting. You don’t need a digital camera, but you do need a Smartphone with a good lens on it.
DO actively follow people that you feel are your target audience
If you want to build an audience, put yourself out there and start following those people – I recommend following 50-100 people per day to really see growth
DO use Stories and Instagram Live
Whenever I post Stories, I always see massive increase in my engagement on my photos and Instagram Live is a great tool for interacting LIVE with your audience
DON’T mindlessly scroll
Easier said than done, but use “Smart Minutes” (I go over this in this free training) to spend your time effectively on the app
DON’T use hashtags that don’t make sense to your brand or audience
Hashtags are a way for people to find you, make sure you’re attracting the right people (more details on that here)
DON’T post because you “have” to post
Again, how can you add value with a HIGH quality photo?
DON’T post multiple times per day unless you have something good to say
Again, no noise!
DON’T be scared to put yourself out there!
Everyone is SO kind on Instagram in the yoga community.
So, what do you think? Is tackling Facebook and Instagram manageable?
I know it’s a whole other animal to learn, but once you have a basic understanding of both platforms and how to use it as a business rather than a user, you will get into a rhythm where it feels natural and aligned with your goals as a teacher.
If you are still working to understand exactly what those goals are and how you want to show up in the world as a teacher – don’t worry, I’ve got you covered.
It is important before you jump into all of this marketing to know who you are and who your target audience is, which is something I cover extensively in my course, Kick Ass Branding. I am offering all my blog readers $50 off the course (WHAT!) when you use the code “BLOG” at checkout making it ridiculously cheap to get your hands on this information and sooo much more.
As always, let me know how I can support you in your journey! Feel free to leave a comment below with any questions!